Peopledesign

Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.














Strategic Brand Marketing

Customer/User Experience
➩ Deliver value through interactions.

Peopledesign CX


➩ Customer Journey Mapping

➩ Service Design

➩ UX Design

➩ Interaction Design


Need to start small?
Strategic Design Audits offer outside perspectives that help teams get started.

Case Studies

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ESI Work Gear

Repositioning a brand for growth.
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Haworth Fern

Launching a new global flagship product.
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Interface POP

Creating a program to shape customer demand.
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Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.
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Georgia-Pacific Bleached Board

Repackaging a global paperboard manufacturer.
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Kelley | Uustal

Relaunching a premium services brand.
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GVSU Laker Effect

An integrated campaign for higher ed recruiting and development.
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Amway eSpring

Consumer rebrand and global brand standards.
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Neurocore Rebrand

Re-envisioning a consumer health technology company.
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REP4 - Rapid Education Prototyping

Rethinking equity in education.
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Interface Digital

Digital innovation for a global sustainability leader.
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Herman Miller Marketing

Supporting a leading design and environments leader.
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GVSU Next is Now

Evolving an innovative education brand.
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Interface Hospitality

Launching a hospitality market brand.
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HON Company Rebrand

Rebranding a mid-market furniture giant.
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Herman Miller Retail

Relaunching a legacy brand.
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Macatawa Bank Rebrand

Rethinking the brand experience for a regional bank.
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Amway Atmosphere

Global brand standards.
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Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.
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Guilford of Maine Rebrand

Bridging long-term focus with right-now needs.
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Michigan SBDC Customer Experience

Reimagining a business services delivery.
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ArtPrize Brand Creation

Creating an identity for the world’s largest art prize.
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Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.
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Applied Textiles Rebrand

Repackaging textile processing.
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Lorin Industries

Redefining a materials provider.
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KCAD Brand System

Recasting a higher education brand.
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Herman Miller Annual Reports

Setting new precedents in corporate communications.
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Grand Rapids Art Museum Brand

A new identity for a new era.
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Bloomscape Brand Creation

Planting an online brand for healthy growth.
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UICA Rebrand

Re-imagining an emergent brand.
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Gordon International

Aligning brand vision and image.
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Cumberland Furniture Rebrand

Revitalizing a classic furniture brand.
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izzydesign brand

Supporting and growing an innovative brand.
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Indiana Furniture

Reimagining and repackaging a quality brand.
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USAI Lighting Rebrand

Focusing and relaunching a lighting technology innovator.
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Kuchar Studio Brand

Rebranding an interior design studio.
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SitOnIt Seating

Relaunching a growing B2B furniture company.
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Inscape Rebrand

Relaunching a 100-year-old furniture brand.
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Hoymiles Rebrand

Rebranding a clean energy company.

Need to start small?
Strategic Design Audits offer outside perspectives that help teams get started.

Contact us

Let’s talk

We’re always open for a chat, so get in touch to find out how we can help.
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